You set up channels which you can classify by topic in that way you know which topics and its keywords are doing well on your site. In my case since I run a multi-topic website, I know precisely how each of my channels are doing and which ones are the most profitable in terms of Adsense. Some topics have high paying keywords but fewer impressions, so I try to think of ways to improve traffic to those areas. Some topics have high ECPMs and high CTR so I make sure they always get the best content as these are my money makers
Read Google Adsense Helps Center’s Optimizing with Channel Guide https://www.google.com/adsense/support/b…
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