IT Telemarketing. Telemarketing is the fastest and most cost effective way to generate more sales. Telemarketing is like any other facet of the sales process. When it is undertaken properly, by highly experienced professionals, it should yield high results. Telemarketing is a method of direct marketing in which a salesperson solicits to prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing has come under fire in recent years, being viewed as an annoyance by most.