It depends on a lot of factors. If you have gazillion traffic, even if you have low paying keywords, you can earn millions a year. The popular Canadian dating site PlentyofFish https://www.plentyoffish.com ranked by Alexa as 706 struggled at first with very low CPMs. But when his traffic increased he still managed to earn millions from Adsense https://plentyoffish.wordpress.com/2006/0… My site is nowhere PlentyofFish.com’s traffic as my site is only ranked 33,726 in Alexa, but my CPM is VERY GOOD and CTR is also excellent so I manage to earn 6-digits a year from Adsense So realistically, sky’s the limit in terms of earning from Adsense — if you know how to leverage the strengths of your site and work to offset the weaknesses.
One thing is clear: Adsense is not for every website there is; you must have the RIGHT type of website for Adsense to work and for you to see great earnings from the program
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