I’ve seen publishers who cannot even earn $10 a month from Adsense, while there are some who can make a million in 3 months. One success story of Adsense is the Canadian dating site PlentyofFish.com https://plentyoffish.wordpress.com/2006/0… — while the site has low paying keywords, his traffic compensated for it because he gets huge amounts of traffic. One of the misconception people have about Adsense is they simply slap it in their websites and it will automatically earn them big money — which is not true as evidenced by the many disgruntled webmasters Your income will depend on: – the topic of your site (if you have high paying keywords you stand to earn more) – responsiveness of users to ad (are visitors coming to your site with blinders in their eye or do they look at the ads as additional complementary resource) – traffic (you earn more with more traffic, even if you have low paying keywords or other metrics)
– how you implement the ads on your site (some positions and colors work better than others)
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