There are two main types of landing page:
1) Reference Landing Page
Reference landing pages deliver information relevant to the visitor. This could include text, images, links or other elements not requiring interaction.
2) Transactional Landing Page
Transactional landing pages ask visitors to complete a transaction such as clicking on an advertisement, filling out a form or downloading a file with the aim being immediate or eventual conversion of that prospect to a sale. To aid the capturing of new leads, transactional pages generally seek visitor contact details such as a name, email address and/or a telephone number.
A visitor taking the desired action on a transactional landing page is known as a conversion. Landing page quality can be measured by the percentage of visitors who complete the desired action (the conversion rate). Since the Return on Investment (ROI) of pay per clíck (PPC) campaigns is often determined by the conversion rate, advertisers should be constantly testing, tweaking and improving their landing pages. We will discuss testing methods available, such as A/B testing and multivariate testing, in a later lesson.
Why Are Landing Pages Important?
In PPC and search marketing campaigns, the landing page is usually customized very closely to the advertisement which triggered it. In PPC campaigns, landing pages are vital in order to “close the sale” and encourage visitors to take the action you want them to take. By adding a parameter to the landing page URL (and therefore forming a tracking URL), advertisers can measure the ROI on their PPC ads based on relative clíck-through rates.
While enticing ad copy is very important in order to attract clicks, effective landing pages are vital in order to “close the sale” and encourage your visitors to take the action you want them to take.
Landing pages often determine whether you make a conversion or not. Using landing pages on your site also means that some visitors won’t ever see your home page. First impressions haven’t ever been so important, so you need your landing pages to represent your business, product or service in the best possible light.
What are the Goals of a Landing Page?
Many marketers make the mistake of assuming that a conversion is the main goal of an effective landing page. But attracting and capturing qualified leads is an easier and more important goal. Why? Because you can always “sell” to visitors later. Grabbing their contact details ensures you have captured them at the height of their interest.
So the main goals of a landing page are:
1) To Attract Prospects (primary goal) – grab email address and/or phone number
2) To Produce Conversions (secondary goal)
Features of an Effective Landing Page:
The ingredients for an effective landing page include:
- Reinforced Ad Message
- Punchy Headings
- Short Paragraphs
- Enticing Copy
- Few Distractions
- Value Proposition
- Compelling Images
- Little or No Navigation
- Calls to Action
- Few choices
- Simple Language and Concepts
- Important Content “Above the Fold”
- Establish Visitor Trust
- Foolproof Conversion Process
- Test, Tweak and Test Again
Popularity: 50% [?]
How to grab readers attention and read your blog and make they come back again to read your blog? The most important things for a bloggers is to be able to attract visitor and bring in traffic to their blog. However did you know without a proper knowledge your blog will go no where.
So how do we actually attract readers to read our blog? how can we grab our readers attention so that they stop to our blog and read our blog content?
Here is the Rules and tips to grab your readers attention to read your blog:
1) Creative Blog Title
Make sure you create and choose the right blog title for your post. Eg:
10 Reason why you cannot make money with your blog
Why My Blog Rocks then yours?
10 Tips on how to blog and making money
2) When Posting an article
Ask question to your readers, Discuss the topic you want you readers to know
3) Let them be part of your post or article.
Relate all your post with practical situations or a real situations Where you user can feel they were in that kind of situation and this will trigger their interest on your blog post
4) Insert images / Photo
Every post should come with Picture / Images so that your blog doesn’t look boring. Remember human love visualization concept.
5) Content content content
Instead of talking nonsense or ramblings, Feed your readers with a great content and tips so that they feel it is worth it to read your blog!
Once you engaged this tips, you are on your way to build your blog traffic and Make money with your blog too!
Popularity: 46% [?]
greetings to all…time to share some great information to all my readers. I know some of us trying our best juggling from working and study. However the problem is, taking care your work and your study can be very though, but still you don’t have the choice but still have to stick with the situation.
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Popularity: 29% [?]
recently i created severals niche blog purposely to make money by selling text ads. I have severals others blog that is making money by selling Text Link Ads. However i would like to add more opportunity into this kind of Money Making Strategy.
I saw lots of others bloggers with niche blog managed to sell at least 5 links a month. This means if your link worth USD15.00 and you managed to sell about 5 Links a month that’s mean your blog earning for Tex Link Ads will be USD75.00. This is better than nothing i am very sure you can actually cover your hosting expenses just by selling Text Link.
Imagine if you have like 5 niche blog, consider you are Making USD75.00 per blog, You could be making around USD 375.00 monthly doing nothing.
So now i am experimenting Making Money by selling text ads. Wish me luck and you can do it too.
Popularity: 17% [?]